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$ whoami
Ali Beheshti
$ cat role.txt
Software Engineer
Type ? for commands, or ls to look around.

I build to
solve real problems.

A developer with a product mindset. I take ownership of the whole problem — from understanding the user, to shipping the fix, to making sure it actually worked. Currently building at Basalam, always hunting for the next problem worth building for.

Experience

Where I've worked and what I owned.

  1. Nabz logo

    Founder

    2025 — Present

    Nabz · Full-time

    Founder of Nabz (nabz.business), a customer retention and growth engine that started with WooCommerce but is built to expand to other platforms as well. It automatically segments customers with RFM (loyal, at-risk, dormant, new, whales), sends targeted smart SMS campaigns, and runs automated win-back and abandoned-cart recovery flows. Every campaign link gets a unique UTM code, so Nabz attributes real revenue to each campaign and reports sends, clicks, orders, LTV, and churn — turning retention into a measurable, data-driven advantage for online stores.

  2. Basalam logo

    Software Engineer

    Nov 2024 — Present

    Basalam · Full-time · On-site

    Started by building Woosalam, a WordPress plugin that syncs WooCommerce with Basalam — owning the technical work, product decisions, UX, and direct user research. It became a key seller tool, with 1M+ active products added to Basalam through it. Later took ownership of Hamsalam (FastAPI + PostgreSQL) to sync Basalam with Digikala and Mixin, focusing on scalable design, async processing, reliability, and performance at scale. Also built new internal services and was a core early contributor to the Full Stack Builder Residency program.

  3. Liara logo

    DevOps Intern

    Jul 2024 — Nov 2024

    Liara · Full-time

    Gained deep, hands-on exposure to infrastructure, Linux, and the DevOps ecosystem. Completed LPIC-1 and LPIC-2 while working with Docker, Docker Swarm, service deployment, and server management on real projects — including contributing to Mini Cloud, a simplified version of Liara's product. Built a solid grounding in containerization, orchestration, networking, and production deployment.

  4. Sadrunning Accelerator logo

    Technical Co-Founder

    Jun 2022 — Jan 2024

    Sadrunning Accelerator · Full-time

    Participated in the Sadran startup acceleration program and secured funding. After several pivots, we worked on Pricy, a smart product-pricing idea, which ultimately failed for various reasons. Even so, it taught me a great deal — a structured approach to thinking, a real product mindset, team management, and more.

  5. Zhaket Service logo

    WordPress Developer

    Jun 2022 — Jan 2024

    Zhaket Service · Freelance · Remote

    Delivered website design projects and site speed optimization, and resolved security and performance issues, among other PHP/WordPress development work.

  6. RTL-Theme logo

    WordPress Developer

    Jan 2023 — Sep 2023

    RTL-Theme · Part-time · Remote

    PHP and WordPress development.

Projects

A few things I've designed, built, and shipped end to end.

About

I'm a developer with a product mindset. I don't just pick up tickets — I take ownership of the problem, from the first user conversation to the metric that proves the solution worked.

That means I care about why we're building something as much as how. I'd rather ship the smallest thing that genuinely solves a user's problem than the most impressive thing that solves none.

Most of my work lives where product thinking meets solid engineering — and I'm always looking for the next problem worth building for.

Stack

Languages
PHPPythonJavaScript
Backend
FastAPINode.jsWordPress
Databases
PostgreSQLMySQLMongoDBRedis
Infra
DockerLinuxKafka

Writing

Notes on the things I build and the decisions behind them.

Contact

Have a project, a role, or just a good question? Send a note.

The fastest way to reach me is email. I read everything and reply to most within a day or two.

abeheshti127@gmail.com