Available for ambitious backend work

Ali BeheshtiSoftware Engineer.

Software Engineer with a product-driven mindset, focused on architecting reliable systems, translating ambiguous requirements into scalable solutions, and delivering software that creates measurable impact.

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01 / Profile

Engineering with ownership.

The best systems start with a clear understanding of the user, the constraints, and the outcome that matters.

I’m a backend engineer with a product mindset. I don’t just pick up tickets—I take ownership of the problem, from the first user conversation to the metric that proves the solution worked.

My work sits where scalable architecture, platform reliability, and practical product decisions meet. I’m especially drawn to high-volume integrations, asynchronous workflows, developer tooling, and systems that make complex operations feel simple.

I would rather ship the smallest solution that genuinely moves the product forward, then measure and iterate, than over-engineer something no user needs.

SOLVEstart with the real problem, not the loudest symptom
E2Eownership from product discovery to production
BUILDturn ideas into software people can rely on
SHIPfrom first question to reliable production software

02 / Expertise

Broad enough to ship end to end; deep where architecture, data, asynchronous processing, and reliability matter.

Backend systemscore
Product ownershipcore
Platform reliabilitystrong
System designstrong

BEBackend

  • REST APIs
  • Async processing
  • Background jobs
  • API integrations
  • Authentication

PHPPHP

  • PHP 8+
  • WordPress
  • WooCommerce
  • Plugin architecture
  • Composer

PYPython

  • FastAPI
  • AsyncIO
  • Pydantic
  • Automation
  • Service design

WPWordPress

  • WordPress
  • WooCommerce
  • Plugin architecture
  • Custom themes
  • Performance

DBDatabases

  • PostgreSQL
  • MySQL
  • MongoDB
  • Redis
  • Data modeling

DODevOps

  • Linux
  • Docker
  • Kubernetes
  • Docker Swarm
  • CI/CD
  • Nginx

CLCloud

  • PaaS
  • Service deployment
  • Object storage
  • Observability
  • Networking

ARArchitecture

  • Event-driven
  • Modular systems
  • Sync engines
  • System design
  • Scalability

QATesting

  • Pytest
  • PHPUnit
  • Integration tests
  • API tests
  • Load testing

LGLanguages

  • PHP
  • Python
  • JavaScript
  • SQL

MQMessaging

  • Kafka
  • Queues
  • Event bus
  • Webhooks
  • Retry strategies

03 / Journey

Experience that ships.

Where I've worked and what I owned.

  1. Founder

    Nabz · Full-time

    Responsibilities

    Founder of Nabz (nabz.business), a customer retention and growth engine that started with WooCommerce but is built to expand to other platforms as well. It automatically segments customers with RFM (loyal, at-risk, dormant, new, whales), sends targeted smart SMS campaigns, and runs automated win-back and abandoned-cart recovery flows.

    Achievements

    Every campaign link gets a unique UTM code, so Nabz attributes real revenue to each campaign and reports sends, clicks, orders, LTV, and churn — turning retention into a measurable, data-driven advantage for online stores.

  2. Software Engineer

    Basalam · Full-time · On-site

    Responsibilities

    Started by building Woosalam, a WordPress plugin that syncs WooCommerce with Basalam — owning the technical work, product decisions, UX, and direct user research. It became a key seller tool, with 1M+ active products added to Basalam through it.

    Achievements

    Later took ownership of Hamsalam (FastAPI + PostgreSQL) to sync Basalam with Digikala and Mixin, focusing on scalable design, async processing, reliability, and performance at scale. Also built new internal services and was a core early contributor to the Full Stack Builder Residency program.

  3. Software Engineer

    Choraz · Part-time · Remote

    Responsibilities

    Built Choraz Invest end to end — a modular membership platform with passwordless OTP login, day-based subscriptions that queue and renew automatically, auto-provisioned access to external systems (SpotPlayer & Alocom), and a Python/FastAPI guardian bot tied to subscription status. Also manage and monitor the group's websites, ship the developments they need, and own the technical decisions behind them.

    Achievements

    Coordinated entitlements safely across several external systems and automated the whole member lifecycle from payment to access.

  4. DevOps Intern

    Liara · Full-time

    Responsibilities

    Gained deep, hands-on exposure to infrastructure, Linux, and the DevOps ecosystem. Worked with Docker, Docker Swarm, service deployment, and server management on real projects.

    Achievements

    Completed LPIC-1 and LPIC-2 while contributing to Mini Cloud, a simplified version of Liara's product, building a solid grounding in containerization, orchestration, networking, and production deployment.

  5. Technical Co-Founder

    Sadrunning Accelerator · Full-time

    Responsibilities

    Participated in the Sadran startup acceleration program and secured funding. After several pivots, we worked on Pricy, a smart product-pricing idea.

    Achievements

    Pricy ultimately failed for various reasons, but the experience taught me a structured approach to thinking, a real product mindset, team management, and more.

  6. WordPress Developer

    Zhaket Service · Freelance · Remote

    Responsibilities

    Delivered website design projects and site speed optimization, and resolved security and performance issues.

    Achievements

    Shipped practical PHP and WordPress development work that made customer sites faster, safer, and easier to operate.

  7. WordPress Developer

    RTL-Theme · Part-time · Remote

    Responsibilities

    PHP and WordPress development in a commercial software environment.

    Achievements

    Built and maintained production WordPress software for a broad customer base.

04 / Selected work

Systems with real impact.

Four examples of turning complex business rules and integrations into reliable, understandable products.

Basalam

2025 — now

A high-throughput synchronization platform that ingests, normalizes, and continuously reconciles catalog data from multiple commerce platforms with Basalam.

Challenge

Keep millions of frequently changing products consistent across heterogeneous APIs and failure modes.

Impact

4M active products with 4M product synchronizations processed every day.

  • Python
  • Kafka
  • Redis
  • Kubernetes
  • PostgreSQL
GitHubLive platform

Nabz

2025 — now

A retention and growth engine that segments customers with RFM, automates targeted SMS flows, and attributes real revenue to every campaign.

Challenge

Turn fragmented store behavior into timely, measurable actions.

Impact

Makes retention revenue, LTV, and churn visible and actionable.

  • Backend
  • WooCommerce
  • RFM
  • Automation
  • Analytics
GitHubLive demo

Woosalam

2025

A scalable WordPress plugin synchronizing WooCommerce catalog, inventory, and orders with the Basalam marketplace through an extensible job-manager architecture.

Challenge

Keep large catalogs consistent across independent platforms.

Impact

1.1M+ active products added to Basalam.

  • PHP
  • WordPress
  • WooCommerce
  • Basalam API
GitHubLive demo

Choraz Invest

2026

A modular membership platform with passwordless OTP, queued subscriptions, external access provisioning, and a FastAPI guardian bot tied to subscription status.

Challenge

Coordinate entitlements safely across several external systems.

Impact

Automated the member lifecycle from payment to access.

  • PHP
  • Python
  • FastAPI
  • Event bus
  • WooCommerce
GitHubLive demo

06 / Foundation

Education.

Formal education complemented by continuous, hands-on learning across product engineering and infrastructure.

Islamic Azad University

Higher education · Degree and study dates are available on LinkedIn.

View profile

SAMPAD High School

High School Diploma · Computer Science

Exceptional Talents

07 / Communication

Languages.

Comfortable collaborating across cultures, disciplines, and distributed teams.

Persian

Native

English

Professional

Turkish

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